Honda's first generator was the E300 portable generator with an output of 300 VA that Honda pioneered in 1965. This model became a best seller, with cumulative production amounting to 500 thousand units.

At the time, portable generators were rare, and there were various technological obstacles to be overcome in developing a portable generator that was "small, lightweight, quiet and easy to use." The philosophy embodied in the fundamental concept for the E300 of "Creating something that did not exist before" has been inherited by the current series of generators.

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